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You can also add a table of contents to your blog posts so that visitors can go directly to the section that’s relevant to their query. Plus, to make your content overall easier to read, it’s important that you add visual elements like photos, videos, and infographics. Quality-centric ranking factors are significant for visibility in Google Play search results and the various editorial sections, app lists, and category rankings. Optimizing your ratings, conversion rate, engagement, and performance contributes to Search and Explore traffic. For higher blog rankings, prioritize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), especially when you are generating content using AI content writer tools.
While the actual website design and layout on mobile can be different to optimize the user experience, the content must still be the same as the desktop site. So, if you thought it’s as straightforward as deleting some sections of text, it’s not. Just like you’ll likely need the help of pros to improve your page speed, mobile optimization is also best entrusted to website design agencies that focus on technical SEO. Not only will pages that load faster lower your bounce rate, but Google’s algorithm also uses it as a factor when ranking websites.
Target the right keywords
The bad news is that even though it’s set up for good structure, you’ll still have to put in the work to optimize it. It improves your chances of clicks by new potential shoppers while building brand authority and trust – ultimately improving conversion rates and sales. Statology makes learning statistics easy by explaining topics in simple and straightforward ways.
- This helps people in your area find you when they search for what you offer.
- You can monitor where your ads are showing on the search results page by checking your top and absolute top metrics.
- This organization helps users quickly find relevant content from various apps without navigating through each one individually.
- The aim of ranking websites on search engines is a dream of every marketer.
- That explains why Google keeps saying they’re making incremental changes.
Create Eye-Catching & Engaging Titles
Acquiring them helps create a framework for all app store optimization activities. Having a reference on a category level is crucial, as each has its unique competitive landscape, a pool of most commonly used search terms, and fluctuating design trends. Keyword intelligence includes finding relevant keywords with meaningful data on their traffic potential and ranking difficulty. Acquiring accurate information on keywords for organic search is probably the most challenging part of ASO, as it’s impossible without access to third-party platforms such as App Radar.
This means establishing some connections with other sites and getting them to link to your content. Get the most SEO Anomaly comprehensive tools for website marketing and move your website to the top of Google search results with Semrush. They’ve doubled the free trial period for Fit Small Business readers, so take advantage of the 14-day free trial to test Semrush’s SEO and content writing tools today. In addition to what you should do to rank higher on Google, there are things to avoid.
If I find that it’s a keyword, I might want to write a blog post on it or use it as a heading in an existing post. More and more, Google is focusing on providing answers rather than just a list of pages. Hence the term “zero-click search,” where a user can get the information they seek right in the results page without having to click into any one result.
Many believe that Schema markup gives search engines a better understanding of what your content means. This deeper understanding will encourage them to show your site to more people. While most pages that rank for a keyword have that keyword in their title tag, a keyword-optimized title tag doesn’t appear to correlate with higher rankings on the first page. Keyword Overview shows the top-ranking page has 2,200 backlinks from over 100 websites (referring domains). Tools like Ubersuggest and Google Search Console provide basic ranking data without any cost.