12 SEO Best Practices to Improve Rankings in 2023

Also, find link prospects and organize outreach using the Link Building Tool. The tool also helps you manage and track the link building process. If you have a Semrush trial or subscription, save and organize your keywords in Keyword Strategy Builder. Keyword organization also makes it easier to track your rankings later. Run a sitewide check for page experience issues with Semrush’s Site Audit tool.

The platform allows for various optimizations, such as editing the title tags, meta descriptions, and URLs for your products and pages. You can also improve site speed, make use of blogging capabilities, optimize images, and build backlinks to enhance your store’s SEO. Additionally, the app gets your store information to search engines using JSON-LD data already structured in the way search engines need. For more opportunities to optimize for Google’s ranking factors, follow our easy 10-step SEO audit, or you can use our free Website Grader tool to do it for you.

E-A-T Your Authority

• If you are thinking about how to rank on Google higher than rivals, you need to count backlinks.
• All of this translates into more free traffic and eventually growth in my business.
• There is also a chart showing the daily ranking for each keyword and the difference in position from the previous day.
• We may not be able to confirm that Google uses click-through rate as a direct ranking factor.
• By conducting a thorough SERP analysis, you can gain valuable insights into ranking high on Google.

Your keyword strategy is at the heart of ranking well on the Google SERP. Ranking well doesn’t mean very much if you’re ranking for the wrong keywords. If you really want to get smart about things, you can also link to guest posts you’ve had published in your newer guest posts.

If we search Google for competing pages with the Ahrefs’ SEO Toolbar installed, we’ll find that one has links from over 14K referring domains. For example, our site has two very similar pages about meta keywords. We have a blog post explaining meta keywords and a glossary page that does the same thing. But if you look at these posts, most of them include a template or links to templates.

By understanding how to rank data effectively, you can unlock insights that drive better decision-making in various aspects of life. While add-ons can offer great value, remember to keep your needs in mind and choose tools that enhance your workflow without adding unnecessary complexity. Conditional formatting is a great way to visually enhance your sheet, making the highest and lowest ranks stand out with color. This formula counts the number of times a score appears before it, adjusting the rank accordingly. It’s a handy trick to ensure every entry has its own spot on the leaderboard.

Creating a Dynamic Ranking with SORT

Sure, you can still use synonyms, but you’ll need to use LSI keywords too. The reason for this is that search engines evolved over time. Nowadays, you no longer need to be guilty of keyword density just so that Google will grasp what your page is all about. If for some strange reason you don’t have HTTPS yet, make it a priority to get an SSL certificate in 2024 to authenticate the identity of your website.

In short, they help Google with finding and indexing your web pages. Better BHS Links yet, target tutorial keywords, where video ranks even higher. In the image below, “best advertising sentences” is a query that we’re getting impressions for.

Step #6: Find Even More Keywords to Target

If we check that URL with Google’s Structured Data Testing tool, we see that there’s no VideoObject markup on the page. Look for pages where you have a relevant and useful video on a similar topic, then embed that video on the page when and where it makes sense. However, Google has said they’re planning to introduce support for other videos soon.

Even small differences — like using “St.” on your website but “Street” on your Google Business Profile — can create confusion with search engines and hurt your rankings. This can happen over time, as other websites see value in your blog posts and link to them. You can also approach other websites within your niche and ask them to link to your blog posts, specifically the ones relevant to their visitors. Putting keywords aside for a minute, there’s other ways you can improve your website’s position in search results. One of the metrics Google works with is how many other websites link to your site.